Ecordia

How the Ecordia Content Hub Works.


How the Ecordia Content Hub Works.

When you add your content to the EcordiaTM Content Hub, it is automatically placed on a landing page and linked to our premier Directory Portal Website. But this is not a traditional website. This is a content portal. While it is viewable in a web browser, the design and underlying HTML are optimized for search engines without the "overhead" of a navigational system or other features that can distract a viewer or a search engine. Search engines crawl our directory and landing pages nightly. Your Ecordia Content Hub pages generate top search results on search engines, including Google, Yahoo and MSN within 2 weeks. Here's how it works:

How It Works

  1. Enter information about your business. Be sure to incorporate keywords for your business. The more content you add, the better. Watch how to add content watch
  2. Once added to the tool, we automatically format, aggregate, localize and optimize the information using our proprietary process to generate your business' landing page. See a sample landing page.
  3. Your Ecordia Content Hub pages are placed on our premier, highly search engine optimized directory website. Watch an overview of the directory watch
  4. Your Ecordia Content Hub page is served to the search engines for search queries that match keywords used in your content.
  5. We automatically track and report all activity on your content, including views, clicks and the contact requests made.

Our Approach

The EcordiaTM Content Hub focuses on presenting your content in ways meaningful to search engines (improving the "findability" of it), and more importantly, helps viewers understand and act upon the information presented to optimize the quality of business leads generated. We take a "best practices approach" to the display of content on the web. This approach encompasses several areas.

  1. We adhere to and follow the guidelines from the major search engines on the presentation — at the HTML level — for content. This includes the proper formating of HTML and the presentation of title, headline and paragraph tags.
  2. We optimize a page of content for VISITORS and not just search engines. This means that there is logic and reason behind the manner in which information is displayed — to help people connect with a business quickly.
  3. We add value to content entered. In simple terms, we make sure that we aggregate and localize information to help visitors and search engines better understand the location and context of the content.
  4. We DO NOT sell text links or other features that are designed to trick or influence the rankings of websites. We believe that if you follow the best practices approach of well-formed HTML content and write often with quality information, search engines and visitors will find value.

In practice and in approach, we fundamentally believe that content written over time will rank better than any other "trick" that others may use. For once you have accounted for all the known issues in helping content be properly indexed, at the heart of the issue is writing content that is meaningful. Search engines and searchers want relevant content, and with a platform like the Ecordia Content Hub, you can present that content with all the other technical specifications addressed.